andu amet

 

Our approach to design – Positively impacting our customers, social communities, and environment

Ethiopia is a land of wonders – the land was the home to the first human beings, clear blue skies and the dry land spread for miles, and the noble people of Ethiopia have continued to protect their traditional lifestyles to this day. The baby-soft delicate sheepskin brought up in Ethiopia is a gift from this land’s mother earth.

andu amet is an innovative luxurious brand which uses exclusive prized leather from Ethiopia. Our unique designs are inspired by both the radiant colors of Ethiopian artwork and the beauty of Japanese craftsmanship. Every stitch is handmade by our expert artisans in Ethiopia. By caring about the social and environmental impact throughout the crafting process of our beautiful artwork, andu amet offers a new and modern kind of luxury.

Our Policy

Nurturing
authenticity
Because we want our customers to enjoy the best, our bags are crafted with exclusive raw materials and special technics.
Taking pride
in making
everyone happy
We ensure that our brand increases the capacity and well-being of all our customers, employees, material providers, and communities.
ABOUT US
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Message from our Founder

I’ve always felt that bags are one of the few items that you carry around anywhere you go, whether it be going to work, meeting a friend for dinner, or shopping on the weekend. So when I first launched andu amet, I wanted to create something that would be relaxing and comforting for everyone because an item that is so close to our everyday lives ought to be "like a long time partner".

andu amet’s unique collections inspired by both Japanese and African beauties are carefully brought to life by our skilled craftsmen by using only the best sheepskin leather from Ethiopia. All of the creation process from designing, buying materials, hand making, and distributing are planned out carefully so that we can deliver the best to our customers. We have confidence that our customers will be satisfied from the moment they embrace our collections.

Profile of the Founder

Hiroko Samejima was a designer at a Japanese manufacturer. She then joined JOCV (Japan Overseas Cooperation Volunteer) and served as a volunteer designer in Ethiopia and Ghana, where she organized a fashion show with local partners and helped fair trade project. After returning to Japan, she joined an internationally known high fashion brand where she worked on the brand’s marketing and creation. In 2012, she established andu amet. In the same year, she was awarded "Women of the Year 2013" by Nikkei Woman magazine. Now she travels back and forth between Japan and Ethiopia.

GREETING
NEWS LIST
andu amet Ltd.
atelier andu amet P.L.C.
Founder/Designer

Hiroko Samejima

Awards and nominations:
2015 Nikkei Business, Change makers of the year
2014 Nikkei Business, Top 100 Japanese Award
2013 APEC Young Innovator Award
JICA President Award
Developing Bank of Japan, Women’s Business Plan Competition Special Award
2012 Nikkei Women, Woman of the Year (Career creation division)

Company Name

andu amet Ltd.

Foundation

February 2012

CEO

Hiroko Samejima

Capital

500M yen

Main Business Activities

Marketing and selling leather goods

Contact
Company Name

atelier andu amet P.L.C.

Foundation

February 2015

General Manager

Hiroko Samejima

Capital

20M dollars

Main Business Activities

Crafting leather goods

Contact
Recruit

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